Example of Bad Timing
Today during my usual routine of checking "www.timesofindia.com".I witnessed a worst timing of an advert.
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The website content on top reading, related to " Sensex down" and we see on the right an advert, campaigning to invest in FOREX. I am unsure whether the website has done Keyword/contextual targeting.But we can imagine from this that implementing this kind of targeting might also gives you surprises :-)
Conclusion:It is nobody's mistake just a bad timing