AD blocker a decisive?
But Ad blockers a real threat to online advertising?
What do you think when something is ruining your 13.7Bill display advertising market?
Perhaps I’ll say NO for now. But I cannot deny the fact that the situation might soon change.
What is the possible outcome from Ad Blockers?
- It Limits the reach of Audience for the online marketers (Users blocking ads)
- Leads to revenue loss of Ad server providers (Impressions does not count)
- Again, revenue loss to the publisher and also losses advertisers (No conversions)
So, the list continues...
To stress on, recently launched firefox addon "Ad block Plus" is creating panic waves as it blocks about 90% of ads on a website. I tried it and found blocking all 3 rd party ad server links and re-direct links.
Provided by: www.netapplications.com
The Firefox share is 14.85%, the total online population is 6 bill, so we have 976 mill Firefox users, which is Huge population. Among this 976Mil how many users have active ad blocker is my Question? Unfortunately, unable to get the answer.
How do we override this problem?
Many publishers have created redirects to pages asking Firefox visitors to disable Ad blockers so as to see their website. Some Publishers annoyed to such extent that they have totally blocked their Firefox visitors.I see this situation similar to the one online advertising industry faced in the development of pop up blockers. Lots of pop up blocking tools have come, but equal amount of anti blocking code has been associated with pop up ads to override.
Online players must realize the importance of breaking this clutter. Publisher/Ad server should associate Anti blocking codes along with actual ads for display. When new ad blocker comes, proportionally Anti ad blocking software should be updated.
I, strongly feel this is the wakeup call for all online players/online advertising governing body, to think about this serious problem in the making and help us with an effective Antidote.
3 comments:
Hope you remember me!! Jayashree, from CSS. You have an awesome blog here..An indepth coverage of the subject!! Keep blogging!
hey, thanks i remember you googly "-)
i think great post.
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