Important Facts about Flash and How to Traffick Flash
General Facts:
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Flashhhhhhhhhh, the most popular creative type among the Advertisers who advertises for branding.Ok, now that we all know flash creative looks more attractive than gif's/jpegs and so its influencing rate is more, So it is normally deployed for branding.
Trafficking Guidelines for Flash(Normal Flash banner)
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Usually advertisers would send us ".swf" some pronounce as "swif" file and a "Gif/jpeg" and a landing page URL.
(1)What I need to have to traffick Flash ads on the Ad server and how ?
To traffick Flash ads you MUST need
- ".swf" file, some pronounces as "swif" file
- "Gif/jpeg" of the same size as ".swf" to serve as a backup(Optional-But highly recommended to use)
- Landing Page URL
(2)What is a sniffer code and why should I use it?
In general older web browser would not display flash ads scheduled on a site, so the user would apparently see a blank screen.In order to avoid the blank screen we use "gif/jpeg".Practically sensing the version of web browser and activating the back up gif/jpeg would be taken care by a code called as "Sniffer" :-) isn't it interesting ?
(3)How do I generate sniffer code?
All the Publisher and TPS Ad server would have options to generate sniffer code.
Note:
- Always ensure that you upload the same ".swf" and "gif/jpeg" which you used to generate sniffer code, because the creative names would be called inside the sniffer, otherwise you would not get preview
- All the above informations holds good for trafficking normal flash banners and not full page flash ads or any interstitials flash ads whose dimensions is not fixed.
I hope this article must have given idea on what a flash is and how to traffick it on the Ad server
-Raja Ramachandran
