Now Ad delivery on PDF, Adode joins Yahoo

Adobe has joined with Yahoo to create an Ad delivery system for pdf files that publishers offers in the form of newsletter, Daily bulletin,.etc.

Adobe is planning to publish contextual adverts relevant to the PDF content in the form of Advert links on the PDF files.Sources say that, the advert be published in the side pane of the document and When an user tries to print out, the Advert links would be disappeared in the printed page.Yahoo has been specifically roped in to, energise the ad delivery system.

Though, the effort is appreciateble, but unsure how much avenue it brings to pump in the revenue, unless we know the online market share of adobe.Also adobe recently acquired Buzz word, an online word processor tool.All these actions are a clear indicator of Adobe's foray into online advertising market.

Welcome Aboard Adobe !