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Hi all,

I have migrated to wordpress and postings are done on


Raja Ramachandran

Friday, November 30, 2007

Now Ad delivery on PDF, Adode joins Yahoo

Adobe has joined with Yahoo to create an Ad delivery system for pdf files that publishers offers in the form of newsletter, Daily bulletin,.etc.

Adobe is planning to publish contextual adverts relevant to the PDF content in the form of Advert links on the PDF files.Sources say that, the advert be published in the side pane of the document and When an user tries to print out, the Advert links would be disappeared in the printed page.Yahoo has been specifically roped in to, energise the ad delivery system.

Though, the effort is appreciateble, but unsure how much avenue it brings to pump in the revenue, unless we know the online market share of adobe.Also adobe recently acquired Buzz word, an online word processor tool.All these actions are a clear indicator of Adobe's foray into online advertising market.

Welcome Aboard Adobe !

Wednesday, November 28, 2007

Doubleclick's DFP going Web2.0

These days I find hardly enough time to spend, some time on my blog.Today during my daily routine of checking my favourite website, I came to know that Doubleclick has come with a widget feature for it's publisher solution DFP.Doubleclick announced the availability of the DART® for Publishers (DFP) Dashboard, an innovative, time-saving solution for ad operations professionals. The new DFP Dashboard combines Web 2.0 flexibility, intuitive functionality and vivid graphical displays – transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues.


With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. This new tool is fully integrated with DFP and included at no additional cost to all existing DFP users.

For More details Click Here !

Friday, November 2, 2007

AD blocker a decisive?

It's sometime now, quite abuzz surrounding the wide spread of Ad blocker softwares.And due to this, Online players are much worried about the gaining functionality and popularity of Ad blockers..

But Ad blockers a real threat to online advertising?

What do you think when something is ruining your 13.7Bill display advertising market?
Perhaps I’ll say NO for now. But I cannot deny the fact that the situation might soon change.

What is the possible outcome from Ad Blockers?

  • It Limits the reach of Audience for the online marketers (Users blocking ads)
  • Leads to revenue loss of Ad server providers (Impressions does not count)
  • Again, revenue loss to the publisher and also losses advertisers (No conversions)

So, the list continues...

To stress on, recently launched firefox addon "Ad block Plus" is creating panic waves as it blocks about 90% of ads on a website. I tried it and found blocking all 3 rd party ad server links and re-direct links. It works well with Firefox, so I dug out on details about Firefox.See the image below the market share of all web browsers

Provided by: www.netapplications.com

The Firefox share is 14.85%, the total online population is 6 bill, so we have 976 mill Firefox users, which is Huge population. Among this 976Mil how many users have active ad blocker is my Question? Unfortunately, unable to get the answer.

How do we override this problem?

Many publishers have created redirects to pages asking Firefox visitors to disable Ad blockers so as to see their website. Some Publishers annoyed to such extent that they have totally blocked their Firefox visitors.I see this situation similar to the one online advertising industry faced in the development of pop up blockers. Lots of pop up blocking tools have come, but equal amount of anti blocking code has been associated with pop up ads to override.

Online players must realize the importance of breaking this clutter. Publisher/Ad server should associate Anti blocking codes along with actual ads for display. When new ad blocker comes, proportionally Anti ad blocking software should be updated.

I, strongly feel this is the wakeup call for all online players/online advertising governing body, to think about this serious problem in the making and help us with an effective Antidote.