Doubleclick's DFP going Web2.0

These days I find hardly enough time to spend, some time on my blog.Today during my daily routine of checking my favourite website, I came to know that Doubleclick has come with a widget feature for it's publisher solution DFP.Doubleclick announced the availability of the DART® for Publishers (DFP) Dashboard, an innovative, time-saving solution for ad operations professionals. The new DFP Dashboard combines Web 2.0 flexibility, intuitive functionality and vivid graphical displays – transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues.

Screenshot

With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. This new tool is fully integrated with DFP and included at no additional cost to all existing DFP users.

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