Pubmatic-an ad network optimizer?
Komli, an upcoming ad network has released a new system which works as an ad network optimizer and it is known as PubMatic. PubMatic is a software application which lets you push ads of various ad networks on to your website/blogs.Currently it allows Google Ad sense, Yahoo Publisher ad network, ValueClick and Komli.PubMatic would monitor the performance of every ad network and the best performing Ad network would be auto optimized there by resulting in maximum ROI.Beyond optimizing ad network, this system also optimizes the Ad slot frame, color of the Advert, reports to compare performance between ad networks.Isn't this cool?How to use it?
- Just visit PubMatic and sign up, it is FREE
- Select the Ad networks you want run
- Select the Ad slot size and instruct PubMatic if you want to auto optimize color
- Once all this is done, you have an option to generate PubMatic Ad tag, Click and generate the tag
- Copy this Tag and paste it on your web site/blog(It takes 90min for the PubMatic tag to go live)
It is apparently clear that PubMatic would provide
- Easy interface for publishers to place ad networks and auto optimizing ad networks for best delivery and increase revenue
- Mutually beneficial for the complete gamut of parties involved such as advertisers, publishers and ad network
- PubMatic accelerates the volume of publishers to their ad networks
If a publisher implements multiple optimized pub matic ad Tags at various slots on a single page(say example 728x90 and 300x250), will not the publisher see 728x90 Advert belonging to a different Ad network(example Google Adsense) and 300x250 of a different ad network(yahoo Publisher network) on the same page at a same time?
Problem is that, ad networks like Adsense, Yahoo, amazon does not allow publishers to place any other ad networks adverts except them.Publishers who violates, will have their subscriptions suspended.I am unsure if PubMatic has an intelligence system incorporated into PubMatic which ensures that different Adverts of different Ad networks is not displayed at the same time on a same page.
Currently, PubMatic is available for the First 100 publishers on a First come first serve basis.I got my subscription. I tried pubmatic its easy and kool. I have configured PubMatic to suit my Blog,and shortly would run Optimized PubMatic Adverts.
