DesignBlox has recently introduced its product "Adroit" which has the capability of changing the flash creative in a fly in realtime.I would like to re-call my previous article about TribalFusion's Dynamic Ads and Yahoo's SmartAds, all has the same capability.
What is Adroit?
Adroit, powered by DesignBlox, is an ASP-based platform that allows advertisers to instantaneously alter components of Flash display ads in real time without having to redesign, rebuild or re-traffic an existing ad, allowing a single ad template to become unlimited versions of itself.
The platform can sequence messages based on any number of key behavioral variables that are defined by the user, and Adroit enabled ads can be populated via external databases or RSS feeds.
- Can be used with any Flash display ad (including expandable and floating ad units)
- Works with any ad server, publisher or network
- Tracks unique users across multiple serving environments.
How Adroit Works
The power of Adroit begins with intelligent display ad templates, which are trafficked just like any other Flash ad. Our proprietary action scripting connects the templates to our web-based creative management system, enabling users to change ads manually in real time, dynamically compile ads based on behavior and business rules, and construct automated tests.
Adroit technology also includes A/B and multivariate testing capabilities that help to determine the effectiveness of individual ad components; including messaging and banner images.