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Raja Ramachandran

Thursday, August 16, 2007

Yahoo Debuts Behavioral Targeting

In my earlier post(Title:Yahoo!'s Smart Ads a Behavioral Targeting) I discussed that Y! kick started their beta testing on behavioral targeting which they call as Smart Ads.Now Y! Debuts this service to all its users.

With Smart Ads, Y! apart from just targeting a potential user based on web behavior patterns, also has the ability to dynamically customize the online ads, so the ad would get greater influential rate.So as to do this, the advertisers would provide various backgrounds, text and other materials of the ad.All this would be later uploaded on their ad server and set up made accordingly.

As a result of this, a potential user not only just sees a relatively advert according to his/her mind, but also an attractive ad. So, Y! firmly believes that this combination would soar their position in display advertisement segment.Furthermore, the beta test conducted on their Yahoo travel portal already proved success.

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