Google to acquire online advertising firm DoubleClick for $3.1 billion

People, recently google has acquired Doubleclick for $3.1bill.And this act is very transparent that google is planning to get into banner advertising business.

Source : " BusinessWeek, Hindu"

Google has agreed to pay $3.1 billion to acquire online advertising firm DoubleClick that has a vibrant advertising business for banners, videos and display ads which are often intended more to promote brands than to generate immediate sales.The acquisition of DoubleClick, which had been the target of a fierce bidding war between Microsoft and Google, is expected to help Google secure an entry into the promising business of display advertising and thwarts Microsoft in online search.Google and DoubleClick have said their combination will offer media buyers and sellers more powerful tools for targeting and analyzing online advertisements and serving them on an even larger network of websites.