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Raja Ramachandran

Wednesday, September 5, 2007

Trafficking Text Ads containing Special Characters

Trafficking Text ads, ain't simple as they appear.One have to be utmost cautious while dealing with such ads.Important point is, when you Traffick a Text ad, which contains special characters or any Double byte characters such as "$,#,.." would be truncated on the web site.Because web browser might not properly interpret the special characters pushed through an ad server, so the aftermath would result in either Special characters not thrown up on the web site or the character would gets altered.

Example:


Actual Text
creative: Buy TV for 430£ HURRY NOW !

Displayed Text Ad:
Buy TV for 430 HURRY NOW !

Observation:The "
£" is missed in the Displayed Text ad.

There's a work around for this.All you got to do is, replace the special characters with its HTML equivalent while setting up on your Ad server.Download document which contains Special characters and their HTML Equivalents " Click Here to download "

Note:

  • Once you replace the special characters with its HTML equivalent, Please preview the ad and ensure it displays properly.Also run a Test campaign on a Test page before you Turn the actual ad live
  • I would highly recommend that you check with your ad server vendor or refer to Ad server manual to know whether you need to replace with HTML Equivalents.

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