Test

Blog Switch

Hi all,

I have migrated to wordpress and postings are done on
"http://interactiveadops.com"

Thanks

Raja Ramachandran

Wednesday, September 19, 2007

myspace follows Facebook

Almost a month back, Facebook started to use their user's profiles as a targeting tool(Click Here to check my previous article on facebook's profile based Targeting) to monetize its service.And now it is myspace, who is rolling out an ad Targeting system based on their user's profile.It is not just going to be another profile based targeting, more than that , the System sets its targeting based upon user's behavior.For having this done, the Ad targeting system would consume inputs such as user’s age, gender, friends, groups they belong to and what ads they’ve interacted with in the past.

During the test period, myspace has delivered impressive results, particularly among certain categories such as automotive and music. Clicks on auto ads almost doubled and music ad clicks increased 70 percent.It has taken half a year for a 100 man team to launch beta version of its new Ad targeting system.

I believe, the users of myspace must have the same amount of disinterest on using their profile for targeting, which prevailed among users of Facebook, when they unveiled their plans to Target Advert based on its user's profile.All these actions indicates that Social Networking is the best platform for marketers to effectively use their inventory on potential and highly targeted audiences.

1 comment:

Tarun Gupta said...

I read your blog and thought I could tell you about something else which would be useful for seeing maps and directions in India.

I am writing to tell you about MapmyIndia.com, a free interactive maps and directions portal for all India. See the map of connaught place, new delhi, get directions in mumbai from nariman point to juhu airport, and find nearby ATMs in kormangala, bangalore.

As a company and individual enthusiasts, we dream only of solving the problem of reliable directions and navigation for India. For your blog specifically, you can map enable it by using our youtube-style embeddable maps, and links to specific searches (of maps, directions, local and eLocation) on MapmyIndia.

Do give us feedback, suggestions, or get involved yourself by mailing me back at tarun@mapmyindia.com or marketing@mapmyindia.com.

And if you find the different services useful, we would be grateful to you for writing and telling your readers about us.

Warm Regards,
Tarun Gupta
The MapmyIndia Team
For directions in India, just search print and go with MapmyIndia.com