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Raja Ramachandran

Thursday, September 20, 2007

Instantwonder-Ad Delivery system for IM's

EyeWonder, Inc., rich media and digital video’s fastest growing innovator,today announced the launch of InstantWonder, an exclusive offering making it easier for online advertisers and agencies to deliver rich media and video advertising units across five of the world’s largest instant messenger clients. Now, through one rich media provider, media planners and buyers can efficiently reach any combination of the very large and desirable audiences of:
  • AOL’s Instant Messenger (AIM®)
  • ICQ® Instant Messenger
  • MSN’s Window’s Live™ Messenger
  • MySpace’s MySpaceIM Messenger
  • Yahoo! Messenger

“Instant messaging is the dominant and fastest growing communication tool among both highly coveted young adult audiences and business people who use it daily in their office environments. The fact that EyeWonder enables advertisers a one-stop delivery mechanism across five of the top IM clients is a dream come true for online advertisers and agencies,” said Michael Griffin, Executive Vice President of Corporate Development, EyeWonder. “With one InstantWonder creative execution, advertisers can reach Super Bowl-sized audiences online, creating tremendous synergies in media planning, buying and production. Of course, this translates to stronger bottom-line ROI and results for EyeWonder’s customers.”

EyeWonder is currently working with several top agencies and brands to leverage the InstantWonder offering to deliver rich media and digital video across all five platforms. Instant messaging dominates online teen life and the daily routines of business people in the workplace. Approximately 66 percent of teens and young adults now send more IMs than emails. Additionally, Gartner has recently projected that by 2013, IM will be the de facto choice for enterprise-based real-time communications, serving as the nexus for voice, video and text exchanges. Moreover, three-quarters of instant messenger users are online everyday, and spend several hours per day live within their messaging application. InstantWonder is the first solution approved to deliver video and rich media ads to this set of unique and desirable audiences, which each number in the tens of millions.

EyeWonder pioneered rich media and digital video advertising on instant messenger platforms in 2003 with its integration into AOL’s Instant Messenger (AIM). Since that time, EyeWonder has powered thousands of campaigns delivering billions of impressions across AOL and the other top messenger clients that followed. EyeWonder-powered campaigns were officially accepted on the ICQ Instant Messenger in 2005. The recent additions of MSN’s Window’s Live Messenger, MySpace’s MySpaceIM Messenger and Yahoo! Messenger round out the InstantWonder offering and represent a unique set of the top messengers that only EyeWonder can provide.

Source:Eyewonder, Click Here for more details

1 comment:

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