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Raja Ramachandran

Monday, May 14, 2007

Ad Server-Brain of Ad operation

Online Ad Server

In simple language Ad Server is a software by which one can setup campaigns, edit when required, Forecast inventories, upload all types of creative units and even run report to know the performance of the campaigns.

In the online market, we get different types of Ad Servers

  • ASP Model
  • Site Side Server Model

ASP:A web based model, where the software is hosted at the Ad Server provider's end.And this can be accessed on Web browser with the Login.Practically this model is only suitable for Low and medium Ad volumes

Site Side Server:This is the model where the Ad server would be hosted at the Publisher's end.All the physical infrastructure of the Ad server must be maintained by the site.This model is very suitable for BIG publishers like Yahoo, MSN, Rediff, where Ad impressions reaches millions ~billions per day

Few Ad servers available in the market were listed down


  • ACE Serve™ - Advertising.com Centrally hosted ad serving solution
  • Ad Butler ----Robust, scaleable hosted advertising management solution
  • Ad Dispenser Server Version 2.0 ----Java-based advertising server software
  • Ad Eagle Suite ----Locally hosted advertising management software
  • Ad Hosting Solutions ----Scalable hosted ad serving application for publishers and siteNetworks
  • Ad Manager - Indolinks--- Basic remotely hosted ad serving and tracking solution
  • Ad Rotator ----Low cost ad management
  • AdCommand ----Scaleable, remotely hosted ad management service
  • AdCycle ----Shareware, mySQL-powered ad management software for smaller sites
  • AdDesktop ----BURST! Media ASP-based ad server
  • AdJuggler ----Robust ad serving solution. Licensed or hosted options.
  • Advansis ---Advanced, locally hosted ad serving and management tool.
  • AdvertisementManager---Commercial ad management system
  • AdvertPRO ----Advertising delivery and management application
  • AdvertSERVE ----Virtual hosted version of AdvertPro advertising management program
  • Adviva A3 ---Pay-as-you-go ad serving solution
  • Atlas Digital Marketing Suite ----Integrated tool suite for online campaign management
  • BannerFusion Free ------Free, Perl and mySQL-based ad management software
  • Central Ad 4.0 ----Affordable ad-serving product
  • Disco---- Remotely hosted Flash ad server

  • Discountclick -----Small-scale hosted banner rotation service
  • Doubleclick DART for Publishers (DFP) ----Industry leader in hosted ad serving solutions
  • Falk eSolutions AG: AdSolution, MailSolution -Collection of advanced hosted ad serving systems and technologies
  • Fastclick Adserver ----Web-based application that enables you to serve, manage, and optimize online advertising.
  • Ion Ad Management platform - Bluestreak ----Full service, real-time third party ad serving system.
  • Manticore Technology ----Integrated online ad serving, optimisation and e-commerce products
  • MOJO Adserver --MediaPlex---Web-based ASP advanced ad management tool
  • Open AdStream - 24/7 RealMedia ----Local and hosted advanced ad serving and management
  • Pegaz Admanager ---Locally hosted advertising management system.
  • PhpAdsNew -----Superb full-featured, free, open source ad server
  • Poindexter POE -----High-range ad serving solution featuring real-time optimisation technology.
  • Speedera ----Leading global provider of distributed application and content delivery services.
  • SpinBox ---Ad serving and hosting solution

  • Thruport AdJuggler™ -----Robust remotely hosted ad serving and management
  • Unicast -----Advanced multimedia ad serving
  • WebAds 360 ----Scaleable hosted ad management service targeting smaller sites.
  • Zedo Third Generation Ad Serving ----Fully featured ad serving platform

P.S.Sorry I could not give the link of these servers, however for details please type the corresponding Keyword in the Search engine


Anonymous said...

Very Good Information.

Raja Ramachandran said...

Thank you !

Jeff Cheney said...

Great list!

NOTE: You listed AdJuggler twice.

What I'm looking for is a comparison of these services and/or a list of the pros and cons of using a third-party service vs. hosting your own ads.

Any clue where I might find such a comparison?



Raja Ramachandran said...

Hi jeff,

Thanks for your comment.Even I tried myself to layout a comparison chart due to its unavailability.

The best way is to write to all these vendors about their specification and we manually prepare that.

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