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Raja Ramachandran

Wednesday, June 13, 2007

Google Adwords now provides Placement Performance reports

Google has announced a new ad words report known as "Placement performance Report", which would enable advertisers to see where on the google Ad network their campaign is active.This report gives more visibility to the advertisers to analyse where their campaigns are more effective and not effective, so they can tweak the campaigns accordingly by tagerting to the sites which gives good results and off target sites/optimize which doesn't gives good results.Furthermore, the advertisers can use this report along with conversion tracking tool "Google analytics" for further campaign study to optimize for better performance.

Moreover this report also provides datas such as domain, URL, impression, click, conversion and cost data, as well as aggregated metrics for traffic generated from AdSense for domain sites.

As an initial phase this report would be available only to US advertisers, indeed this would be available to global market very soon.Sources also says that as a response to users request Google has made this report available(Good Google la)

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