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Raja Ramachandran

Saturday, August 25, 2007

Facebook's New Profile based Ad Targeting System

Facebook, the most popular social networking site has revealed its plans, to monetize through online advertisements which would be targeted based upon it's user's profile. Technically this targeting is known as Profile Targeting.

Facebook works on this profile based ad targeting system with full priority.According to sources, the ads would be Text based and not display banners.Facebook also plans to conduct surveys among its users to evaluate the response for its advertisement program.The company hopes that it would bring them tremendous success like Google by their contextual based targeting system.

All these trends are clear indicative that Web2.0 sites are creating platform for marketers an easy way for indentifying their target audience.Moreover with already available various targeting options such as Geo location, keyword, Zone, Browser, operating system, Time and date in the industry, profile Targeting has better chance for marketers for reaching their potential audience which results in higher conversions.


Kelley said...

While it may be considered a genius move in the advertising department, only time will tell what sort of negative impact it will have on Facebook users.


Raja Ramachandran said...

I agree to that fact.Even users have no choice of getting rid of adverts as everyone adopts some technique to monetize their web traffic.

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