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Raja Ramachandran

Wednesday, July 18, 2007

Mid Roll a new advert concept in streaming media

So far while trafficking streaming medias(Video/Audio) we have used Pre roll and post roll audio/video adverts.Now we got company
Sneak Peak

Pre roll-Here the streaming Audio/Video advertisement rolls before the actual media content
Post roll-Here the streaming Audio/Video advertisement comes once the actual content is finished.

Podbridge, the leading provider of analytics and ad insertion services for downloadable video and audio content, today announced that it has partnered with Personal Life Media, Inc. and has come up with a new idea to insert streaming advert at the middle of the content, technically known as Mid-roll position.These ads are dynamically inserted through their sophisticated Ad server based on campaign parameters. Publishers determine ad insertion locations, which can vary ad lengths and bundle multiple ads together to offer integrated ad packages that are most valuable to marketers. In addition, the feature of fade–ins and fade-outs of ads within the show content enable a smoother, more professional consumer experience.

For more details please Click Here

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