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Raja Ramachandran

Friday, July 13, 2007

Targeted Ads in IPTV

IPTV:Internet protocol Television.It is a technically advanced service, by which one can view television content over the computer networks instead viewing on traditional TV broadcasting networks.

Juniper one of the leading computer network component manufacturer which has come up with a router(E120), which has the capability to serve ads according to geographical, behavioral and demographic information of the viewer.Having this ability to gather information from viewers, the advertisers will be better able to target the ads delivered through IPTV.So, marketers firmly believes that there would be better conversions for that with the current small IPTV viewer population the ads delivered have a better chance to being seen by the right viewer at the right time.

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